Commissioned by AND People for Adidas Originals’ Unite Joburg activation, this project formed part of a larger city-wide creative initiative celebrating the people and cultural identities that shape Johannesburg. Creatives and photographers were assigned to different neighborhoods across the city, each contributing their own visual interpretation of the project.

Representing Parkhurst, I created a portrait series centered on individuality, personal style, and expression. Working within the visual framework of the campaign, the portraits focused on the energy and presence each subject brought into the frame — creating a collection of images that felt honest, confident, and reflective of Johannesburg’s evolving creative culture.

The project culminated in a public exhibition and finale event featuring Danny Brown, bringing together music, fashion, photography, and community as part of a larger celebration of contemporary Johannesburg creativity.